This YouTube video was posted by Realeyez Apparel. In this video, the up-and-coming urban apparel company conducted a little social experiment. To celebrate the holiday season, they set up a Christmas tree on Fairfax Avenue in Los Angeles, California. Under the tree were wrapped Realeyez tees, while dog tags adorned the branches as decoration.
On the tree was a sign that read: "I pledge allegiance to this lifestyle, and to who is real for which they stand, one culture under none, unstoppable, with Realeyez to realize it all!" If you can relate, feel free to take a t-shirt and/or pair of dog tags.
Here is the short video to showcase this brilliant example of guerilla marketing in its realest form. To learn more about Realeyez Apparel, click on the link below to check out their website.
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